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Senior Product Marketing Manager, Market Research Solutions

Marketing

San Mateo

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About SurveyMonkey

SurveyMonkey (NASDAQ: SVMK) is a leading global survey software company on a mission to power the curious. The company’s People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey’s products, enterprise solutions and integrations enable 335,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.

SurveyMonkey is a place where the curious come to grow. By embedding inclusion into our processes, policies, and culture, we are building a workplace for our 1,000+ employees across North America, Europe, and APAC where people of every background can thrive. We’ve won multiple awards and received recognition for our forward-looking policies, including extended parental and bereavement leave, vendor benefits standards, and Take 4 sabbaticals. 

SurveyMonkey was recognized by Great Place to Work® and FORTUNE as a top workplace in 2018 and 2019, and the company has also won numerous awards as a leader in global survey software, including being named among CNBC’s Disruptor 50 and the Forbes Cloud 100. 

Over the past two years we’ve become a public company and expanded our platform with enterprise-grade features in privacy, security and compliance, putting SurveyMonkey on the path to rapidly expand our presence within the Fortune 500. We have ambitious goals to grow our international footprint as well, and every member of our troop plays a critical role in driving this growth and transformation. It’s an incredible time to join the company and be a part of our next chapter!

The role

As the Senior Product Marketing Manager for SurveyMonkey Market Research Solutions, you will be a key leader in driving positioning, messaging and go-to-market strategy for SurveyMonkey’s portfolio of market research products and services.

In this highly cross-functional and collaborative role, you will work closely with key stakeholders in product, sales, marketing, strategy and customer success teams to leverage the voice of the customer to drive the product roadmap, launch new products & features to the market, and enable the sales team to articulate the value of our solutions. We’re innovating fast in our market research business, so you’ll have the chance to bring some truly game-changing solutions to market.

Four reasons why you want this role over any other Product Marketing role out there: 

First, SurveyMonkey is a beloved brand that is midway through a multi-year business transformation. You’ll play a lead role in teaching audiences both internal (sales, marketing and beyond) and external (customers, prospects, industry analysts, partners) why and how our market research solutions are relevant. 

Second, the speed at which we’re innovating in the market research portfolio under your domain will be an exciting challenge to tackle. Between juggling different go-to-market motions (online self-serve and sales-assisted), product areas (flexible surveys, a global panel, new Expert Solutions, and professional services), and geos (domestic and international), we can guarantee you won’t be bored. 

Third, Goldilocks would say our size is just right. As a well-resourced public company with 1,000 employees and counting across our global offices, we’re operating at scale - but we’re still small enough for (literally) everyone to know your name. 

Last but not least: you’ll get to “eat in your own restaurant”. You know this from experience, but    one of the audiences that derives the most value from SurveyMonkey is the product marketing community. You will have world-class tools at your disposal to conduct market research that informs messaging, positioning, product naming, competitive analysis and pricing decisions, as well as access to plentiful customer feedback including NPS/ CSAT - and you’ll share that story publicly. If you’re ready for a meta-job, we’d love to talk. 

Your responsibilities:

  • Drive and execute go-to-market strategies for new features including targeting, positioning, messaging, pricing, buyer personas and launch plans
  • Partner closely with our sales, content strategy and demand generation teams to create targeted account-based campaigns and thought leadership content
  • Collaborate with the product team to influence feature development and prioritization of feature requests, based on market demand, competitive intelligence and sales and customer feedback
  • Lead the creation of customer-facing product content such as demo videos, website copy and customer stories to articulate the benefits of our market research solutions to our prospects and customers
  • Help optimize the sales cycle and enable the sales team through sales training, sales toolkits and collateral, battle cards, FAQs and best practices
  • Be an evangelist for the product and highlight the value of SurveyMonkey Market Research Solutions both internally and externally through internal communications, industry events & conferences, and PR opportunities as necessary

Requirements:

  • 5+ years of experience in marketing, product marketing, market research, or sales enablement preferred
  • Bachelor’s degree in a relevant field of study
  • Experience marketing a research product or experience conducting market 

Desired skills:

  • Experience supporting a sales go-to-market strategy preferred
  • Strong interpersonal and communication skills; confidence presenting to senior-level executives
  • Strong analytical and problem-solving skills
  • Independent project management skills: ability to prioritize high impact activities and keep complicated projects moving forward
  • Must be able to switch regularly and rapidly between strategy and execution
  • Track record of successfully influencing and collaborating with cross-functional teams

At SurveyMonkey, we offer competitive salaries, medical/dental benefits, PTO, 401k, paid holidays and parental leave, and equity compensation.

SurveyMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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