* 1. What is your first reaction to the service?

* 2. How would you rate the quality of the service?

* 3. How innovative is the service?

* 4. When you think about the service, do you think of it as something you need or don’t need?

* 5. How would you rate the value for money of the service?

* 6. If the service were available today, how likely would you be to buy the service?

* 7. How likely are you to replace your current service with the service?

* 8. How likely is it that you would recommend our new service to a friend or colleague?

NOT AT ALL LIKELY
EXTREMELY LIKELY

* 9. In your own words, what are the things that you like most about this new service?

* 10. In your own words, what are the things that you would most like to improve in this new service?

T