What is your first reaction to the service?

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* 1. What is your first reaction to the service?

How would you rate the quality of the service?

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* 2. How would you rate the quality of the service?

How innovative is the service?

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* 3. How innovative is the service?

When you think about the service, do you think of it as something you need or don’t need?

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* 4. When you think about the service, do you think of it as something you need or don’t need?

How would you rate the value for money of the service?

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* 5. How would you rate the value for money of the service?

If the service were available today, how likely would you be to buy the service?

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* 6. If the service were available today, how likely would you be to buy the service?

How likely are you to replace your current service with the service?

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* 7. How likely are you to replace your current service with the service?

How likely is it that you would recommend our new service to a friend or colleague?

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* 8. How likely is it that you would recommend our new service to a friend or colleague?

NOT AT ALL LIKELY
EXTREMELY LIKELY
In your own words, what are the things that you like most about this new service?

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* 9. In your own words, what are the things that you like most about this new service?

In your own words, what are the things that you would most like to improve in this new service?

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* 10. In your own words, what are the things that you would most like to improve in this new service?

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