Product Concept Testing

Product Concept Testing is built using industry-proven monadic testing methodology, and powerful analysis capabilities, including scorecards with statistical testing, industry benchmarks, Key Driver Analysis, and AI-powered insights—so you don’t need to be an expert to do research. This analysis also eliminates time-consuming manual processes, such as cross-tab analysis and PowerPoint deck creation, to let users focus on strategic recommendations and quick decision making.

You only pay for the research you run—no subscription, no long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you want, you can get product concept feedback from your target market using our global panel. Price varies based on the number of responses and targeting. Learn more about our market research panel.

Not at all. We designed this specifically for anyone to be able to run sophisticated product concept testing, even if you don’t have a quantitative market research background. The monadic methodology is built in the solution, meaning it handles the complex distribution and statistical balancing for you.

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies wrap up within 24–48 hours.

While the monadic methodology focuses on one concept per respondent to ensure unbiased results, you can test up to 10 text, image, and video concepts within a single study to see how they perform against each other in the final scorecard.

Accepted stimuli formats include: text, PNG, JPG, GIF, YouTube, or Vimeo video link.

Our powerful data quality controls ensure reliable respondent data at scale—so you know your results are accurate.

Comparative testing forces respondents to review all concepts side by side and choose their favorite. The drawback is respondents are focused on the comparison, not the concept. Results come back as a series of charts that show relative preference that can’t be compared to industry benchmarks.

Monadic testing has respondents evaluate one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

Product Concept Testing uses a monadic testing methodology where each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology where each respondent evaluates multiple concepts in sequence.

Choose Product Concept Testing when you:

Choose Idea Screening when you: