Spend less time on data analysis by reducing manual processes, like evaluating open ended responses. Take advantage of our AI-Powered Insights that create presentation-ready reports.

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Get your messaging and claims vetted by your target market—automatically

Animated gif of different headshots changing next to a progress bar that is increasing from 400 to 900 with the question How many responses do you need? next to it

Rely on quality data from a trusted panel of respondents

SurveyMonkey Audience guarantees high-quality responses from millions of qualified people around the world.
Choose from more than 50 demographic parameters to create your target audience, or get even more specific by including your own custom screening question.

Panels you can trust

With SurveyMonkey Audience, your survey respondents come from our own proprietary panels and those of trusted global partners.

No bots shall pass

Our automated platform detects fraud, prevents duplicate responses, and limits survey invites and surveys per session to ensure high quality.

Truly customized targeting

Our respondents refresh their profiles regularly and you can fine tune your targeting with census balancing and custom screening questions.

See what’s included

Every project comes with out-of-the-box features such as:

Side-by-side analysis of concept(s)
200 national responses with the option to refine targeting
One custom screening question
Monadic survey methodology and survey builder
Up to 15 attributes for testing criteria
Automatic fielding of your survey
Quantitative results scorecard
Qualitative feedback word cloud
Option to include industry benchmarks
Presentation-ready results, available in various formats

Take your campaigns to market with confidence

Message & Claims Testing automatically compares and scores multiple messaging concepts, and provides qualitative feedback to help you identify which will drive the most impact—and why.

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Scorecard comparing two messaging and claims products

Identify exactly what in your messaging stands out

Improve your messaging by measuring strengths and weaknesses across multiple attributes. Customize your quantitative scorecard by choosing from 15+ attributes, or add custom ones.

Impressions and feelings	Quality of information	Market fit	Qualitative feedback
Appeal	Believable	Meets your needs	First reaction
Unique	Persuasive	Competitive	Likes
Attractive		Relevant	Dislikes
Quality			One-word description
Fun
Innovative
Stands out
Memorable
Reliable
Exciting
Imaginative
Modern
Refreshing
Simple

Easily uncover key insights in your data

Save time on data analysis and quickly find the insights in your data. Our AI-Powered Insights uses machine learning to identify the attributes that stand out.

Get an at-a-glance view of the groups that responded well to your concepts. See which concepts won in each age bracket, income bracket, geographic location, or any other criteria you chose for your survey.

Forget manual sorting or filtering in spreadsheets; get insights quickly in a format that is easy to share.

Understand how the messaging is resonating with your audience in their own voice

Get to the bottom of why your attribute scores are high or low with analysis of your responses.

Automatically identify trends within key segments, such as how one group responds differently than your target market.
Get AI-generated data points without having to sift through complex data.
Highlight the most common words and phrases from open-ended questions with Word Cloud.