Brand Assets

Want to familiarize yourself with our brand and assets? Learn how to use our name, logo, colors, and trademarks with these guidelines. As long as you follow them, you won’t have to worry about checking in with us for each use.

Our name

SurveyMonkey is ONE word, always spelled with a capital “S” and “M”. Do not include any additional phrases, such as domain or business type.

SurveyMonkey Name

Meet Goldie

Our logomark, Goldie, is affectionately named after our beloved, late CEO,
Dave Goldberg. Follow our guidelines to ensure Goldie is treated appropriately.

Meet Goldie


Our logo is the most visible component of the SurveyMonkey brand. We ask that you don’t change it or misuse it in a way that could cause confusion. Remember the ® is part of the logo and must always be used.

Use the green version of our logo only on white backgrounds. When the background is any other color, use the white version of our logo.

Goldie can be used without the logotype for all sites and properties, CRM, and secondary mentions. Make sure Goldie and the logotype appear prominently first.

In most instances, we prefer you use the horizontal version. It is OK for you to use the vertical version when space is constrained, or in certain co-branding situations.

Logo DOs

We ask that you don’t:

Logo DOs

Download our logos

Get logo files

Our colors

Our brand color palette has been carefully selected for fun and flexibility. The primary, accent, and neutral colors all work together.

The primary palette should dominate design of all materials, while the accent and neutral colors should be used sparingly.




SurveyMonkey Brand & Trademark Use Policy

This policy explains how you may use SurveyMonkey’s logos, trademarks and other brand assets, as well as how you may reference SurveyMonkey and our products and services in text and pictures.

You may use our brand assets in accordance with the rules below. If you wish to use any brand asset in a manner not provided for or authorized by this policy, please fill out the Permission Request Form and we’ll get back to you. If you already have an agreement with SurveyMonkey covering the use of our brand assets, you do not need to submit a request for the rights you already have under that agreement.

This policy is composed of the Use Rules below and the Design Requirements above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand assets page.

This policy is subject to revision by SurveyMonkey at any time.

Use Rules

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

General Requirements

Merchandise/Manufactured Goods