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Win over your market. Get quality market research fast.

Tap into Market Powered Data with SurveyMonkey. Find out how market research surveys help you collect actionable feedback, test ideas, track success, and get ahead in your industry.

SURVEY PLATFORM

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AUDIENCE PANEL

Need to find your target market?

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Learn about your market

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Get ahead in your industry

Know what consumers think about your competition and discover new growth opportunities.

Pinpoint crucial success factors

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Don’t have access to people in your target market? Learn about our global consumer panel that makes it easy to reach anyone, anywhere.

Our powerful survey platform gives you questions and templates certified by survey scientists

Confirm your ideas will work before you launch

Evaluate product-market fit

Predict with greater accuracy how new products or ad campaigns will perform with concept testing surveys.

Pick winning campaigns before launch

A/B test to see what resonates with your audience. And enjoy survey logic tools like block randomization.

Find the sweet spot for pricing

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Don’t know where to start? Learn to test new ads, products, packaging, and more in our comprehensive concept testing guide.

Each year in the US alone 30,000 new consumer products are launched and 95% fail

Source: Harvard Business School (Nobel, Carmen, Clay Christensen’s Milkshake Marketing).

Easily track success—and where and how to improve

Track brand health

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Stay on top of industry trends

Always be in the know about what’s happening with your competition, emerging technologies, and more.

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“Last year, we did 60% of our sales outside the US, which we couldn’t have done without SurveyMonkey”

—Michael Zoglio, Head of Analytics, GoPro

Learn more about market research surveys

Consumer behavior

Easily discover a specific group’s attitudes, perceptions, shopping habits, and more. See questions to ask in consumer surveys.

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Market trends

Surveys help you discover key market trends, and collect proprietary consumer opinions. Start asking questions today.

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Product development

Test early and often when developing products. See what to ask when you’re testing concepts, packaging, price points, and more.

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Ad testing

Are you sending the right message to consumers? Start testing ad campaigns to ensure they resonate with your target audience.

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Brand tracking

See how your brand health is trending over time. Track brand metrics like awareness, favorability, conversion, and loyalty.

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Crisis management

Track how news about your company changes brand perception. Create a survey today to use as a baseline during a PR crisis.

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Market powered success

See how GoPro uses SurveyMonkey Audience to explore new markets and keep their business moving.

Get started on your market research project today

Send surveys to people you know—or access our global panel to survey consumers and get responses in minutes.

Survey your contacts

Our survey platform makes it easy to send market research surveys to anyone you can reach via email, your website, and social channels.

Find your audience

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